White's Mercantile: southern charm at its chicest

January 3, 2018

No Matter wether I am looking for a last minute birthday gift or just want to browse around a little bit to get inspired, White's Mercantile is definitely one of my favorite picks. Located in a renovated gas station on 12 South Ave, White's offers a wonderful selection of artisan gifts, fine designed fashion, Southern cooking utensils and a lot of adorable knick knacks to decorate kitchen, bath, and body. 



One stop shop


Owner and operator Holly Williams is the daughter of country music legend Hank Williams Jr and a singer-songwriter herself. She named the space after her mother’s parents, whose eclectic taste inspired the mix of goods. “Instead of running all over town to pick up olive oil, a great sweater, and a chic dog bed, I opened a place where I could find all of my favorite things,” she says. Although Holly's roots go back a long line of country royalty, you should definitely not expect to see any cowboy boots and hats in the store. The entire shop is completely curated and stocked with Holly’s favorite items that she has discovered on the road.


Additionally to their location in 12 South, you can also shop White’s Mercantile in Franklin, Tennessee. In this store you will even find a broader assortment. Glassware, candles, cozy throws, dog treats, and even beard oil are just a sneak peek of what is offered on the shelves at the Franklin shop.



Check out my favorite list for souvenirs and gifts 


You definitely have to check out this store, regardless if you are a tourist and are looking for a souvenir to bring home or if you are a local and just want to treat yourself with a beautiful gift. Here is a non exhaustive list of my favorite must buys:


# 1 The Nashville Coloring Book is a great souvenir for both, kids and adults. No matter if you have been living here (the book will refresh sweet memories of yours in Nashville) or if you intend to visit Music City (then the book will help you giving a short glance at all the most important sights), you will love this book.


#2 If you like to cook, you might want to check out Southern Gentleman's Kitchen (even if you are female, lol). In this part-cookbook and part-guidebook, Matt Moore embraces a fresh perspective on what it means to cook, eat, and live as a true Southern Gentleman in the 21st century.


# 3 I love to play 'This Land is your Land Puzzle' with my daughter not only to explain her about the geographics of the US but also to broaden my own mind. People in Europe always tend to smile at Americans because they cannot distinguish between Swiss and Swedish, however if an American would ask me where I would need to place Wyoming, honestly, I would not have any clue...


# 4 After I have found Death & Co. Modern Classic Cocktails at White's Mercantile, I was totally excited.  Last December I spent a girls weekend in Ney York and my neighbor recommended me to sip a cocktail at Death & Co. The wait of more than an hour was totally worth it. Their cocktails are exquiste and just delicious and their garlic pop corn a big hit (unless you are on a date, hahaha)!






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We are a family from Berne, Switzerland who moved to Nashville in July 2017. Ever since we have been trying to get familiar with the American way of living and even more with working off the list of things you have to do before you can officially call yourself a Nashvillian...


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